Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

Exercise 22

On your next trip to a mall, visit all the anchor stores and leading apparel stores. Look around at displays and notice if they are having sales. Now, based on the amount of merchandise on sale and the amount of reductions, determine if each store is using an early or late markdown policy. Explain your reasoning for each store and especially explain the reasoning for differences between the stores. (Note: You can also do this project for different websites.)