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Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
Edition 8ISBN: 978-1133953807Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
Edition 8ISBN: 978-1133953807 Exercise 8
What are the four basic components of the retailers promotion mix and how are they related to other retailer decisions
What features should a retailer promote in its advertisements for national branded products Are these the same features that should be promoted by the retailer for its private-label products
What features should a retailer promote in its advertisements for national branded products Are these the same features that should be promoted by the retailer for its private-label products
Explanation
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Verified
Promotion includes the ways and means of...
Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
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