Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

Exercise 9

If you don't subscribe to GROUPON, register on their website (www.groupon.com). Study all of the coupons being offered by retailers in your area and evaluate if you believe these coupons are creating any sales displacement or substitution. Write up a short report (no more than two pages) on this topic for two local retailers and their use of GROUPON.