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book Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver cover

Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

Edition 8ISBN: 978-1133953807
book Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver cover

Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

Edition 8ISBN: 978-1133953807
Exercise 11
What are the four basic components of the retailers promotion mix and how are they related to other retailer decisions
Why are the desired promotional outcomes for other members of a retailer's supply chain different from the retailer's promotional goals Isn't the marketing supply chain supposed to be a partnership
Explanation
Verified
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The retailer is not the only person in t...

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Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
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