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Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
Edition 8ISBN: 978-1133953807Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
Edition 8ISBN: 978-1133953807 Exercise 12
What are the differences between a retailers long-term and short-term promotional objectives
Explain how a long-term promotional objective can affect the firm over the short run.
Explain how a long-term promotional objective can affect the firm over the short run.
Explanation
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The long term promotional objective can ...
Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
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