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book Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver cover

Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

Edition 8ISBN: 978-1133953807
book Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver cover

Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

Edition 8ISBN: 978-1133953807
Exercise 17
What seven steps are involved in developing a retail advertising campaign
An old proverb claims, "Doing advertising without planning is like running a giant manure spreader; your advertising department throws words out the back faster than you can shovel money in the front." Do you agree or disagree with this statement Explain your reasoning.
Explanation
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Advertising without planning is a sheer ...

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Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
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