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book Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver cover

Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

Edition 8ISBN: 978-1133953807
book Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver cover

Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

Edition 8ISBN: 978-1133953807
Exercise 5
How do retailers manage their sales promotion and publicity
What is publicity Isn't this always free to the retailer How does publicity fit into a retailer's promotional efforts
Explanation
Verified
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Publicity:
It is a means of sales promot...

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Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
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