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book Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver cover

Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

Edition 8ISBN: 978-1133953807
book Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver cover

Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

Edition 8ISBN: 978-1133953807
Exercise 17
Why is customer service so important in retailing
Should the level of service offered by a retailer be directly proportional to the gross margin obtained from the sale of the merchandise In other words, the more profitable the item, the greater the service level that should be extended. Explain the reasoning behind your answer.
Explanation
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Customer service deals with additional b...

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Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
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