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Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
Edition 8ISBN: 978-1133953807Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
Edition 8ISBN: 978-1133953807 Exercise 21
What is the role of visual communications in a retail store
Consider the importance of directional, departmental, and category signage and discuss how important each type is in a relatively small food store such as a 3,000-square-foot bakery versus a 60,000 supermarket.
Consider the importance of directional, departmental, and category signage and discuss how important each type is in a relatively small food store such as a 3,000-square-foot bakery versus a 60,000 supermarket.
Explanation
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Directional and departmental signage ser...
Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
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