Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

Exercise 9

Carry a camera with you during the week and as you see an example of a retailer that does a good job at interfacing and connecting with customers to create a positive experience take a photo. Print these photos or put them into a PowerPoint presentation and describe how each represents an example of a positive experience. Also provide suggestions for how the retailer could reframe part of its business to improve the experience for shoppers.