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book Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver cover

Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

Edition 8ISBN: 978-1133953807
book Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver cover

Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

Edition 8ISBN: 978-1133953807
Exercise 20
What is service according to a service-dominant logic and what are the four axioms of service-dominant logic
Develop several examples of co-production in retailing (do not mention those in the text).
Explanation
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Co-production refers to an activity of i...

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Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
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