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Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
Edition 8ISBN: 978-1133953807Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
Edition 8ISBN: 978-1133953807 Exercise 2
What is customer centricity and how is it fostered in retailing
If value is uniquely defined and experienced by each customer how can a retailer develop an overall value proposition that appeals to all customers
If value is uniquely defined and experienced by each customer how can a retailer develop an overall value proposition that appeals to all customers
Explanation
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Value propositions are statements of pla...
Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver
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