Introduction to Mass Communication: Media Literacy and Culture 8th Edition by Stanley Baran

Exercise 1

Many industry insiders attribute the recent falloff in audiences for movies, recorded music, network television, DVD, radio, newspapers, and video games to changes in technology; people are finding new ways to access content. And while this is certainly true to a degree, others say that in this age of concentrated and hypercommercialized media, audiences are simply being turned off by content that just isn't that compelling. Would you agree with the critics? Why? Can you give examples from your own media consumption?