Introduction to Mass Communication: Media Literacy and Culture 8th Edition by Stanley Baran

Exercise 5

A close reading of how the mass communication process is evolving has led some observers to argue that it is becoming less "mass" and more akin to interpersonal communication. Revisit Figure 1.3. Can you make the argument that the "result" of the process has the potential to be more "flexible, personally relevant, possibly adventurous, challenging, or experimental"?