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Introduction to Mass Communication: Media Literacy and Culture 8th Edition by Stanley Baran
Edition 8ISBN: 978-0077507985Introduction to Mass Communication: Media Literacy and Culture 8th Edition by Stanley Baran
Edition 8ISBN: 978-0077507985 Exercise 1
What are engagement and affinity? Why are they important to advertisers?
Explanation
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Engagement is best defined as the abilit...
Introduction to Mass Communication: Media Literacy and Culture 8th Edition by Stanley Baran
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