Introduction to Mass Communication: Media Literacy and Culture 8th Edition by Stanley Baran

Exercise 2

Are you familiar with TOMS, the shoe company in the opening vignette? What was your opinion of it before you read of its efforts to help people in need? What is your opinion now? Does community relations such as this really work, or do most people see it as self-serving? Do you agree or disagree that a company's precrisis reputation can help it weather a crisis should one occur? Why or why not?