
Managing Operations Across the Supply Chain 1st Edition by Morgan Swink,Steven Melnyk,Bixby Cooper, Janet Hartley
Edition 1ISBN: 978-0077426903
Managing Operations Across the Supply Chain 1st Edition by Morgan Swink,Steven Melnyk,Bixby Cooper, Janet Hartley
Edition 1ISBN: 978-0077426903 Exercise 1
Draw a diagram that illustrates the textbook supply chain from the publishers' point of view.
Explanation
Supply chain:
Supply chain is the flow of the goods and services from the point of origin to the point of consumption.It is the sequence of people, activities, resources and information that flows from one place to another.The aim is to transfer goods from supplier to customer.
Facts of the case:
The case deals with the publishing house, which is facing a major transformation due to the change in technology.The introduction of e-books and demand for consolidated books has increased the flexibility associated with the book publishing industry.There are drastic changes in the market and technology which have affected the book publishing industry.
Supply Chain:
The supply chain of book publisher is depicted as follows:
The supply chain begins with the author, followed by the text editor, graphic artists, commercial printers, suppliers, transportation suppliers, distribution centre.From the distribution centre the books are sent to book stores and online retailers.
Supply chain is the flow of the goods and services from the point of origin to the point of consumption.It is the sequence of people, activities, resources and information that flows from one place to another.The aim is to transfer goods from supplier to customer.
Facts of the case:
The case deals with the publishing house, which is facing a major transformation due to the change in technology.The introduction of e-books and demand for consolidated books has increased the flexibility associated with the book publishing industry.There are drastic changes in the market and technology which have affected the book publishing industry.
Supply Chain:
The supply chain of book publisher is depicted as follows:

Managing Operations Across the Supply Chain 1st Edition by Morgan Swink,Steven Melnyk,Bixby Cooper, Janet Hartley
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