Managing Operations Across the Supply Chain 1st Edition by Morgan Swink,Steven Melnyk,Bixby Cooper, Janet Hartley

Exercise 1

Pick a product good or service that you are interested in consuming sometime in the near future.Analyze the offerings of two competing firms.How do the products compare on various dimensions of quality? From these differences, what can you infer about each company's strategy and the customers that they seem to be targeting?