Managing Operations Across the Supply Chain 1st Edition by Morgan Swink,Steven Melnyk,Bixby Cooper, Janet Hartley

Exercise 4

The American South and the American Midwest experience natural disasters on aregular basis (hurricanes such Hurricane Katrina in the American South and tornadosin the American Midwest).Whenever such a disaster takes place, organizations suchas the American Red Cross must respond.Part of this response is the need to set upa supply chain structure.Identify and discuss several of the factors that can influencethe design and deployment of such a supply chain.How can technology be used to improve and enhance the operation of this supply chain?