Managing Operations Across the Supply Chain 1st Edition by Morgan Swink,Steven Melnyk,Bixby Cooper, Janet Hartley

Exercise 6

Consider that you have been asked to help your manager turn around a company.Acritical element of this turnaround is that the firm and its employees must accept a newapproach to competition-an approach that moves away from leadership through costcontrol to differentiation through rapid customization of products.The company hasdeveloped a strong organizational culture around cost leadership.What would yousuggest that the firm do to change the culture-to convince the people to abandon theold ways of doing things and embracing the new approach?