M: Organizational Behavior 2nd Edition by Steven McShane, Mary Von Glinow

Exercise 97

Eastern University performs a daily internet search of news articles to identify any about the university or its faculty members. University administrators use this information to get feedback of how the public reacts to university activities. In knowledge management, searching for news articles and other external writing about the organization is mainly a form of:
A) knowledge acquisition.
B) knowledge storage.
C) communication.
D) knowledge sharing.
E) documentation.