M: Organizational Behavior 2nd Edition by Steven McShane, Mary Von Glinow

Exercise 70

A marketing specialist needed to find a new way of marketing the company's main product to clients. While watching a movie one evening, the marketing specialist saw a scene that gave her inspiration for a new marketing plan. According to the creative process model, the next stage in the creative process after impulsive inspiration is:
A) preparation.
B) incubation.
C) verification.
D) insight.
E) morphological analysis.