M: Organizational Behavior 2nd Edition by Steven McShane, Mary Von Glinow

Exercise 63

A consumer products company wants more creativity in its research and development operations. The company has spent large amounts of money on creativity training sessions that have helped somewhat, but the VP of research and development believes that the fundamental conditions must be altered to foster more creativity. Describe three conditions (other than training) that this organization should establish to increase the level of creativity in its research and development operations. Briefly explain how each condition might improve creativity.