M: Organizational Behavior 2nd Edition by Steven McShane, Mary Von Glinow

Exercise 71

Scenario: Apex Manufacturing Company
Safety representatives in each of the six plants of Apex Manufacturing Company need to communicate to each other every week the number and type of health and safety incidents in their plant. Each representative has a safety reporting document where he or she checks off the type and number of infractions during the previous week.
If these incidents are generally surprising to other representatives, this weekly communication calls for:
A) A channel with high media richness.
B) High emotional contagion in communication.
C) Infrequent use of nonverbal communication.
D) Reliance on email.
E) A channel with relatively low media richness.