M: Organizational Behavior 2nd Edition by Steven McShane, Mary Von Glinow

Exercise 136

You have just been hired as a brand manager of tooth- paste for a large consumer products company. Your job mainly involves encouraging the advertising and production groups to promote and manufacture your product more effectively. These departments aren't under your direct authority, although company procedures indicate that they must complete certain tasks requested by brand managers. Describe the sources of power you can use to ensure that the advertising and production departments will help you make and sell toothpaste more effectively.