
M: Organizational Behavior 2nd Edition by Steven McShane, Mary Von Glinow
Edition 2ISBN: 978-0077801960
M: Organizational Behavior 2nd Edition by Steven McShane, Mary Von Glinow
Edition 2ISBN: 978-0077801960 Exercise 121
In persuasive communication, the inoculation effect involves warning listeners that others will try to influence them in the future and that they should be wary of the opponent's arguments.
Explanation
Message content is more persuasive when ...
M: Organizational Behavior 2nd Edition by Steven McShane, Mary Von Glinow
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