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M: Organizational Behavior 2nd Edition by Steven McShane, Mary Von Glinow
Edition 2ISBN: 978-0077801960M: Organizational Behavior 2nd Edition by Steven McShane, Mary Von Glinow
Edition 2ISBN: 978-0077801960 Exercise 7
Scenario: Creative Advertising Corporation
Creative Advertising Corporation wants its 100 employees to work together around specific clients, yet maintain an equal emphasis on alignment with their skill specializations (advertising, graphics, copywriting, and public relations). Which of the following organizational structures would work best for Creative Advertising Corporation?
A) Matrix structure that overlays a geographic and client structure
B) Simple structure
C) Network structure
D) Client-based divisionalized form
E) Matrix structure that overlays project teams with a functional structure
Creative Advertising Corporation wants its 100 employees to work together around specific clients, yet maintain an equal emphasis on alignment with their skill specializations (advertising, graphics, copywriting, and public relations). Which of the following organizational structures would work best for Creative Advertising Corporation?
A) Matrix structure that overlays a geographic and client structure
B) Simple structure
C) Network structure
D) Client-based divisionalized form
E) Matrix structure that overlays project teams with a functional structure
Explanation
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M: Organizational Behavior 2nd Edition by Steven McShane, Mary Von Glinow
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