M: Organizational Behavior 2nd Edition by Steven McShane, Mary Von Glinow

Exercise 107

Superb Consultants has submitted a proposal to analyze the cultural values of your organization. The proposal states that Superb has developed a revolutionary new survey to tap the company's true culture. The survey takes just 10 minutes to complete, and the consultants say results can be based on a small sample of employees. Discuss the merits and limitations of this proposal.