Advanced Accounting 10th Edition by Thomas Schaefer, Joe Ben Hoyle, Timothy Doupnik

Exercise 6

The Coca-Cola Company is organized geographically and defines reportable operating segments as regions of the world.The following information was extracted from Note 21 (Operating Segments) in the Coca-Cola Company 2008 Annual Report:
Required
1.Use an electronic spreadsheet to calculate the following measures for each of Coca-Cola's reportable operating segments (excluding Bottling Investments and Corporate):
Percentage of total net revenues, 2007 and 2008.
Percentage change in total net revenues, 2006 to 2007 and 2007 to 2008.
Operating income as a percentage of total net revenues (profit margin), 2007 and 2008.
2.Determine whether you believe Coca-Cola should attempt to expand its operations in a particular region of the world to increase operating revenues and operating income.
3.List any additional information you would like to have to conduct your analysis.