Selling: Building Partnerships 7th Edition by Barton Weitz,Stephen Castleberry ,John Tanner

Exercise 13

A customer is very loyal to one of your competitors but the contract is expiring soon. An RFP (request for proposals) has been written and issued; but as it is written, only that co mpetitor can win the contract renewal. You know that your product and service could satisfy the needs of the company better. Is there an ethics pr ob lem here If so , what is it and why If not, why not