Selling: Building Partnerships 7th Edition by Barton Weitz,Stephen Castleberry ,John Tanner

Exercise 12

You are calling on an account when the cu stomer asks if you are going out of business. "Of course not!" you reply. "Why do you ask " Your competitor, it seems, has been saying that you are within a week of declaring bankruptcy. How do you respond to the customer What other action should you take