Selling: Building Partnerships 7th Edition by Barton Weitz,Stephen Castleberry ,John Tanner

Exercise 6

As a product category, carbonated drinks are referred to with many different labels, depending on where you live: pop, soda, coke, soda pop, and so on. Choose the word least like that you normally hear used. Now ask a friend if he or she would like to have a (use the selected word here) and record the reaction to your choice of words.