Selling: Building Partnerships 7th Edition by Barton Weitz,Stephen Castleberry ,John Tanner

Exercise 11

Think of a group that you belong to now, or have belonged to in the past. Now assume someone was trying to sell that group something (a product of your choosing). For that specific group, describe the importance of the salesperson listening to and selling to all members of the group. List the different needs and concerns that would probably exist for the various group members.