Managerial Economics & Business Strategy 8th Edition by Michael Baye,Jeff Prince

Exercise 10

You are the manager of College Computers, a manufacturer of customized computers that meet the specifications required by the local university. Over 90 percent of your clientele consists of college students. College Computers is not the only firm that builds computers to meet this university's specifications; indeed, it competes with many manufacturers online and through traditional retail outlets. To attract its large student clientele, College Computers runs a weekly ad in the student paper advertising its "free service after the sale" policy in an attempt to differentiate itself from the competition. The weekly demand for computers produced by College Computers is given by Q = 800 - 2 P , and its weekly cost of producing computers is C ( Q ) = 1,200 + 2 Q 2. If other firms in the industry sell PCs at $300, what price and quantity of computers should you produce to maximize your firm's profits? What long-run adjustments should you anticipate? Explain.