Managerial Economics & Business Strategy 8th Edition by Michael Baye,Jeff Prince

Exercise 12

You are the general manager of a firm that manufactures personal computers. Due to a soft economy, demand for PCs has dropped 50 percent from the previous year. The sales manager of your company has identified only one potential client, who has received several quotes for 10,000 new PCs. According to the sales manager, the client is willing to pay $800 each for 10,000 new PCs. Your production line is currently idle, so you can easily produce the 10,000 units. The accounting department has provided you with the following information about the unit (or average) cost of producing three potential quantities of PCs:

Based on this information, should you accept the offer to produce 10,000 PCs at $800 each? Explain.