Managerial Economics & Organizational Architecture 6th Edition by James Brickley , Clifford Smith ,Jerold Zimmerman

Exercise 25

Textbook publishers have traditionally produced both United States and international editions of most leading textbooks. The United States version typically sells at a higher price than the international edition. (a) Discuss why publishers use this pricing plan. (b) Discuss how the Internet might affect the ability of companies to implement this type of policy.