Law, Business and Society 11th Edition by Tony McAdams

Exercise 29

Timothy Egan in The New York Times commented on Nike's relationship with Pittsburg Steelers quarterback Ben Roethlisberger, who was accused in 2010 of sexual assault on a 20-year-old woman:
Is there anything creepier than a big, beer-breathed celebrity athlete exposing himself in a night club and hitting on underage girls, all the while protected by an entourage of off-duty cops Well, yes. It's the big, corporate sponsor-Nike, in this case-that continues to sell product with the creep as their role model."
No criminal charges were filed in the case, but Roethlisberger was suspended by the National Football League for four games, and the owner of the company that marketed "Big Ben's Beef Jerky" reportedly ended his company's endorsement relationship with the quarterback. Roethlisberger had been accused of similar misconduct in other episodes.
Was Nike wrong to retain its endorsement relationship with Roethlisberger Explain.