Law, Business and Society 11th Edition by Tony McAdams

Exercise 12

Prior to the days of more than $3 per gallon gas, the United States seemed to be quite enamored with sport utility vehicles (SUVs), in spite of the fact that their gas mileage is considerably poorer than most sedans. To graphically bring home the environmental irresponsibility of SUV owners, two men in the San Francisco Bay area dreamed up a scheme to address what they perceived as a market failure. Uninvited, on hundreds of SUVs they have stuck homemade bumper stickers that read, "I'm changing the environment! Ask me how!" 86
a. What effect do you think these self-appointed environmental police want from their actions
b. What effect do you think they are likely to actually have