Understanding Business 10th Edition by William Nickels,James McHugh,Susan McHugh

Exercise 10

Form an imaginary joint venture with three classmates and select a product, service, or idea to market to a specific country. Have each team member select a key global market force in that country (sociocultural, economic and financial, legal and regulatory, or physical and environmental) to research. Have each report his or her findings. Then, as a group, prepare a short explanation of whether the market is worth pursuing.