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Understanding Business 10th Edition by William Nickels,James McHugh,Susan McHugh
Edition 10ISBN: 978-0073524597Understanding Business 10th Edition by William Nickels,James McHugh,Susan McHugh
Edition 10ISBN: 978-0073524597 Exercise 5
Scan your local newspaper or search online for examples of publicity (stories about new products) and sales promotion (coupons, contests, sweepstakes). Share your examples and discuss the effectiveness of such promotional efforts with the class.
Explanation
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There are positive results of various ef...
Understanding Business 10th Edition by William Nickels,James McHugh,Susan McHugh
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