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Business Communication 8th Edition by Amy Newman,Scot Ober
Edition 8ISBN: 978-1111533168Business Communication 8th Edition by Amy Newman,Scot Ober
Edition 8ISBN: 978-1111533168 Exercise 23
Explore how a company uses social media.
What's your favorite company? Spend some time exploring how the company uses social media. Does it have a customer blog, Facebook page, Twitter account, and other online places to connect with constituencies? Now compare this company's online presence to one of its close competitors' online presence. Which has more online activity, for example, more followers on Twitter, more people who "like" it on Facebook, or more blogs targeted to different audiences? In small groups, discuss findings about each of your favorite companies.
What's your favorite company? Spend some time exploring how the company uses social media. Does it have a customer blog, Facebook page, Twitter account, and other online places to connect with constituencies? Now compare this company's online presence to one of its close competitors' online presence. Which has more online activity, for example, more followers on Twitter, more people who "like" it on Facebook, or more blogs targeted to different audiences? In small groups, discuss findings about each of your favorite companies.
Explanation
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Verified
The company M uses social media to share...
Business Communication 8th Edition by Amy Newman,Scot Ober
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