
Business Communication 8th Edition by Amy Newman,Scot Ober
Edition 8ISBN: 978-1111533168
Business Communication 8th Edition by Amy Newman,Scot Ober
Edition 8ISBN: 978-1111533168 Exercise 1
Choose communication media for different audiences.
Imagine that you're the CEO of a retail store such as Aggresshop (described at the end of this chapter and at www.cengagebrain.com). Let's say you're planning to redesign each of the 16 stores in the United States. As part of this effort, you'll need to close stores for two weeks at a time. Working in teams, identify in the communication plan template below which medium you would use to communicate with each audience. You may have multiple communications for some audiences. Include the rationale for your decisions.

Imagine that you're the CEO of a retail store such as Aggresshop (described at the end of this chapter and at www.cengagebrain.com). Let's say you're planning to redesign each of the 16 stores in the United States. As part of this effort, you'll need to close stores for two weeks at a time. Working in teams, identify in the communication plan template below which medium you would use to communicate with each audience. You may have multiple communications for some audiences. Include the rationale for your decisions.

Explanation
Following are the medium of communication along with the rationale for the decisions that one would use within an organization.


Business Communication 8th Edition by Amy Newman,Scot Ober
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