Business Communication 8th Edition by Amy Newman,Scot Ober

Exercise 27

Use specific and concrete words.
Revise this paragraph to use more specific, concrete language. You may make up information.
To stimulate sales, Apple is lowering prices substantially on its line of electronic items. Sometime soon, it will ship out to most of its stores various electronic accessories to hand out to select lucky customers as a promotion for the sale. Markdowns will range from very little on its MacBook line to a great deal on certain iPod devices. Apple plans to rely on Internet marketing to let people know of these price reductions. In particular, it is considering using a popular celebrity to publicize the new pricing strategy.