Business Communication 8th Edition by Amy Newman,Scot Ober

Exercise 30

Vary emphasis in a memo.
Assume that you have evaluated two candidates for the position of sales assistant. This is what you have learned:
• Carl Barteolli has more sales experience.
• Elizabeth Larson has more appropriate formal training (earned a college degree in marketing and attended several three-week sales seminars).
• Elizabeth Larson's personality is a better fit for the corporate culture.
You must write a memo to Robert Underwood, the vice president, recommending one of these candidates. First, assume that personality is the most important criterion, and write a memo recommending Elizabeth Larson. Second, assume that experience is the most important criterion, and write a memo recommending Carl Barteolli. Use appropriate emphasis and subordination in each message. You may make up any reasonable information needed to complete the assignment.