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Business Communication 8th Edition by Amy Newman,Scot Ober
Edition 8ISBN: 978-1111533168Business Communication 8th Edition by Amy Newman,Scot Ober
Edition 8ISBN: 978-1111533168 Exercise 22
Analyze use of ethos, pathos, and logos in a sales call.
In the movie Boiler Room, Giovanni Ribisi's character (Seth) is a trainee working at a "chop shop"-a shady brokerage firm that sells stock in fake companies. The movie is based on a real company, previously on Long Island. During a sales call to a prospective customer (Harry), Seth uses credibility (ethos), emotional appeals (pathos), and logical arguments (logos)-but not in a professional, ethical way.
On the DVD, the sales call is at 1:04:28-1:07:56 (in scene 18). You will also find the clip under "Videos" on the author's blog (www.bizcominthenews.com).
As you watch the scene, how do you see Seth using credibility, emotional appeals, and logic to convince Harry to buy stock? Write down specific text that represents each strategy for persuasion. You may use this form for your notes.
In the movie Boiler Room, Giovanni Ribisi's character (Seth) is a trainee working at a "chop shop"-a shady brokerage firm that sells stock in fake companies. The movie is based on a real company, previously on Long Island. During a sales call to a prospective customer (Harry), Seth uses credibility (ethos), emotional appeals (pathos), and logical arguments (logos)-but not in a professional, ethical way.
On the DVD, the sales call is at 1:04:28-1:07:56 (in scene 18). You will also find the clip under "Videos" on the author's blog (www.bizcominthenews.com).
As you watch the scene, how do you see Seth using credibility, emotional appeals, and logic to convince Harry to buy stock? Write down specific text that represents each strategy for persuasion. You may use this form for your notes.
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Business Communication 8th Edition by Amy Newman,Scot Ober
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