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Business Communication 8th Edition by Amy Newman,Scot Ober
Edition 8ISBN: 978-1111533168Business Communication 8th Edition by Amy Newman,Scot Ober
Edition 8ISBN: 978-1111533168 Exercise 23
Write a magazine subscription letter.
Imagine that you work for your favorite magazine. Write a sales letter to encourage new subscriptions. As you're planning your letter, think carefully about your audience:
• Why would they want to subscribe to the magazine? What benefits would they gain?
• What can you offer to make a subscription attractive?
• What are the potential obstacles to your sale? How can you overcome them?
• How can you personalize the letter to your audience?
You'll want to use an indirect style for this letter, so think of a creative, catchy opening that would make your audience read on.
Imagine that you work for your favorite magazine. Write a sales letter to encourage new subscriptions. As you're planning your letter, think carefully about your audience:
• Why would they want to subscribe to the magazine? What benefits would they gain?
• What can you offer to make a subscription attractive?
• What are the potential obstacles to your sale? How can you overcome them?
• How can you personalize the letter to your audience?
You'll want to use an indirect style for this letter, so think of a creative, catchy opening that would make your audience read on.
Explanation
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The aspects that the sales letter needs ...
Business Communication 8th Edition by Amy Newman,Scot Ober
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