Business Communication 8th Edition by Amy Newman,Scot Ober

Exercise 1

Evaluate studies for a report.
Imagine that you're the corporate communications vice president for Harley-Davidson Motor Company. To promote motorcycle use in the United States, you're planning a communication campaign focused on safety. Your objective is to overcome the public's perception that motorcycles are dangerous.
You decide to include some scholarly research to support your point of view. But, of course, you want to present an ethical argument, so you'll evaluate each study carefully. Use the following questions from "Evaluating Research Studies" to ensure the studies meet your quality standards:
• What was the purpose of the study?
• How was the data collected?
• How was the data analyzed?
• How consistent is the data with that from other studies?
• How old is the data?
Write a few paragraphs that you plan to put on the Harley-Davidson website. Remember your objective: you want people to believe that motorcycles are safe (or, at least aren't as dangerous as people perceive them to be). Include references to the articles you decide to use so that your instructor can evaluate your choices.