Business Communication 8th Edition by Amy Newman,Scot Ober

Exercise 6

Write a cover letter for your questionnaire.
Prepare a cover letter to introduce the questionnaire prepared for Exercise 8. The letter should encourage readers to complete the questionnaire and return it quickly in the stamped, addressed envelope. It should also lay some groundwork for establishing potential customers if the restaurant becomes a reality. If the demand is sufficient, a Piedmont Seafood Restaurant could be opening in Ft. Collins soon.
Exercise 8
Create a questionnaire about a new restaurant.
As the marketing vice president of Piedmont Seafood Restaurants, you are considering opening a new restaurant in Ft. Collins, Colorado. You currently have 15 restaurants in surrounding states, and last year you opened a Piedmont in Denver. The Denver restaurant has been very successful, so you want to expand to other suitable areas.
To determine the suitability of a seafood restaurant in Ft. Collins, you are preparing a short questionnaire to be completed by people living in the Ft. Collins area. Your restaurant features a full seafood menu, with fresh seafood flown in daily. You are a full-service restaurant with a family-style atmosphere. Your prices range from $7.99 for a children's combo plate to $19.99 for your top-priced meal. The average price for a lunch or dinner would be $14.50.
Working with a partner, prepare a short questionnaire to be completed by the residents of Ft. Collins. You should have a title for your questionnaire and a brief introduction. Then ask six to ten appropriate questions that are clearly worded and unbiased. Put the questions in a logical sequence, and make sure the response options are mutually exclusive and exhaustive. Submit the questionnaire to your instructor for evaluation.