Business Communication 8th Edition by Amy Newman,Scot Ober

Exercise 12

Convert your questionnaire to an online survey.
Go to a free online survey site (such as www.surveymonkey.com or www.zoomerang.com), and reformat the questionnaire you developed in Exercise 11 as an online survey. Your instructor may ask you to administer this questionnaire online by emailing it to a few students.
Exercise 11
Write a questionnaire about a new store.
Assume that you have been asked to write a report on the feasibility of opening a packaging and shipping store, such as a UPS Store, in your town. Because students at your school would be a major source of potential customers for your store, you decide to survey the students to gather relevant data. Working in a group of four or five, develop a two-page questionnaire and a cover letter that you could mail to a sample of these students.
Ensure that the content and appearance of the questionnaire follow the guidelines given in this chapter. Pilot-test your questionnaire and cover letter on a small sample of students; then revise it as necessary and submit it to your instructor.