Business Communication 8th Edition by Amy Newman,Scot Ober

Exercise 28

Interpret data.
Write a one- or two-sentence interpretation of the data for each of the five questions shown in Figure (Exercise 15). Then, assume you need to present the important information from this questionnaire in one paragraph of no more than 50 or 60 words. Compose this summary paragraph.

Exercise 15
Analyze data and construct a table.
Next year, Broadway Productions will move its headquarters from Manhattan to Stamford, Connecticut, in the building where Tri-City Bank occupies the first floor. The bank hopes to secure many Broadway Productions employees as customers and has conducted a survey to determine their banking habits. The handwritten figures on the questionnaire in Figure show the number of respondents who checked each alternative.

a. Is a table needed to present the information in Question 1?
b. Would any cross-tabulation analyses help readers understand the data in this questionnaire? Explain.
c. Construct a table that presents the important information from Question 4 of the questionnaire in a logical, helpful, and efficient manner. Give the table an appropriate title and arrange it in final report format.